Business Differentiation Survey
  • Introduction

    We appreciate you taking a few minutes to complete this survey.  

    Attracting and retaining customers is often one of the most challenging and costly activities in business. 

    Standing out in a sea of competition can be tough and requires different thinking. Our interest, understand if your business has adopted any differentiation strategies and if so, have they benefited your business?  

    Your responses remain confidential, so please help us by being brutally honest with your opinions.

    Once you have submitted your responses, we will email you your ranking.

    Note: All questions require a simple 1 -10 ranking. Please allow 24 - 48 hours for your ranking to be prepared and emailed to you, as we do not use bots, but humans to compile.

    • *
      First Name
    • Last Name
  • *Please provide a valid email address
  • Please Note:  We respect your privacy and do not tollerate spam and will never sell, rent, lease or give away your information to any third party or send you any unsolicited emails.


  • *Do you use any differentiation strategies in your business?
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    To what degree are your products and services clearly differentiated in the market/s you service?

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    How often does your organisation analyse your competition, in order to understand their competitive advantages and disadvantages?

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    Relating to your understanding of your competitors, please rate your businesses ability to compete against what they offer?

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    Considering ease and expense, how simple would it be for one of your customers to change to a competitor?

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    Thinking about how you charge, are your customers' price sensitive and expect some form of discount before they are prepared to commit?

  • *Price never comes up in the conversation. We charge a fair price and people understand when they buy from us what they need to pay.
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    In an elevator, would you and your staff (if applicable) be able to describe what your company does best, in 25 words or less?

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    Could you and your staff (if applicable) clearly articulate why your customers are your customers?

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    Do you know why your customers are selecting your business in preference to your competitors?

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    Knowing your customers, do you accurately track how they found your business? i.e. Via the web, by referral, repeat customer etc.?

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    Does your business specialise in niche markets or do you operate on the premise “everyone is a target” strategy?

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    Does your company encourage and have the ability to tailor your products/services, thereby continuously improving customer value?

  • *Please rate, if you believe business differentiation is important for the long term survival of your business

    To enable us to compile an accurate data set, we would appreciate if you can provide us with some details about your company.

  • What does your business sell?

  • How old is your business?

  • Annual turnover

  • Number of staff

  • About you
  • What type of supplier are you?

    You can select multiple responses.

  • Thank You!

    At the bottom of the survey, there is a submit button.  Please click to lodge your survey. 

    You will then be returned to the Biz Dynamics Web Site

  • If you have any feedback regarding this survey please include your comments here.
  • Survey created and released by:

    Biz Dynamics Pty Ltd

    Brisbane Based, Global Coverage

    ABN: 47 621 422 624

    Copyright ©2019 Biz Dynamics Pty Ltd. All rights reserved

That's all, folks!