Social Marketing NOS - 2019 Review
  • Instructus Skills have been contracted to review and update the Social Marketing National Occupational Standards (NOS) suite. We need the views of those working in the sector on the content of the standards that are relevant to their business and provide feedback by completing this survey.

    All information captured in this survey will be used strictly for the purposes of this review. Where you wish to take part in further surveys or join a Steering Group, please opt in. We will not disclose your name and contact details to any third party. 

  • Social Marketing NOS Review

    The Key Purpose of the Social Marketing National Occupational Standards are to enable employees in the sector to be competent in:

    “Running social marketing campaigns through relevant strategies to promote social engagement with target audience and influence a change for the benefit of society. Social marketing is not to be confused with social media or digital media marketing. The prime focus of social marketing is about a methodology for creating and encouraging change for the good of the public.”

    The full suite is available as a set of individual standards - Social Marketing NOS. 

    This survey is the first part of the review that is built on the Occupational Map containing five Key Competency Areas with Key Functions in each area. The second part will address the NOS suite.

    • *
      First Name
    • *
      Last Name
    • *
      Company
  • *Your Job Title
  • *Where does your organisation operate? If it is not across the UK, please select the relevant nation(s). 
  • *What size is your organisation / company?
  • *Which of the following best describes your organisation?
  • *

    Key Competency Areas

    These key areas have been identified within the Social Marketing NOS Occupational Map. 

    Please review and indicate whether these Key Areas are correct. 

  • Please comment on any Key Area where the answer is No, or a Key Area is missing

  • *

    Key Functions

    These have been identified for each Key Competency Area above. 

    Please indicate if these functions are correct for area A. Conducting marketing research 

  • Please comment on any Key Function where the answer is No, or a Function is missing. 

  • *Please indicate if these functions are correct for area B. Developing and collating marketing information
  • Please comment on any Key Function where the answer is No, or a Function is missing.

  • *Please indicate if these functions are correct for area C. Developing and implementing marketing strategies
  • Please comment on any Key Function where the answer is No, or a Function is missing.

  • *Please indicate if these functions are correct for area D. Supporting and managing products and/or services development
  • Please comment on any Key Function where the answer is No, or a Function is missing.

  • *Please indicate if these functions are correct for area E. Managing marketing communications
  • Please comment on any Key Function where the answer is No, or a Function is missing.

  • Please share other ideas and suggestions related to the Competence Areas and Key Functions above in the box below.

  • *For Wales only - Is there a need to translate this NOS suite into Welsh language? 
  • *

    Would you like to take part in further surveys about these NOS?

    We appreciate your assistance in completing this initial survey. Your knowledge and experience in the marketing sector would be very valuable to us to progress to the next stage of NOS review. We would welcome your further contribution to this project.

  • *

    Are you willing to be part of a Steering group for the review of these NOS?

    Being part of the Steering Group will help us evaluate the feedback, ensure the final NOS are fit for purpose and assist with keeping the project on track. You would also be joining with marketing industry professionals from around the United Kingdom.

  • If Yes to either of the two questions above, please provide your email address 

That's all, folks!

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